Entrepreneurship : A South African Perspective

Description

Entrepreneurship – a South African perspective is a guide to becoming a successful entrepreneur. It describes and illustrates new venture creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business. It provides exercises, activities and numerous case studies based on the latest research in South Africa. In this edition of Entrepreneurship all data has been updated, and a new chapter on corporate entrepreneurship and current information about broad-based black economic empowerment (BBBEE) have been introduced. To provide a more practical context, profiles of typical entrepreneurs have been presented.